Hotel Reputation Management

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Market Metrix and TripAdvisor report in a recent survey that 90% of hotel general managers think user-generated reviews are very important, but only 15% have a social media strategy and guidelines for responding to reviews.

Most hotels also reported that they believed that a change in their popularity ranking on TripAdvisor, whether it was favorable or unfavorable, was likely due to a change in service level and the guest experience, rather than due to changes in price or product.

Advance Your Service Level and Watch Hotel Customer Ratings Rise

Our services energize and transform hotels.

We specialize in the art of conversation and can leverage social media tools to help you grow your business. Our goal is to increase sales volume from your existing guest base by as much as ten percent, while reducing your marketing, public relations and advertising expenses over time.

At Hotel Advantage, we’re experts at helping hotels develop a community of guest fans that will enthusiastically recommend your property and specialize in connecting hotel management teams with the needs and wants of their existing customers. To learn what your hotels guests really think, find out if people will highly recommend your hotel, and discover if your hotel property is living up to it’s promises.